Case Studies
Amplifying Value with Scalable Offers
Designing a flexible Play Points offer redemption infrastructure that supports local rewards and scales seamlessly for global impact
Spend uplift
+12 %
Metric
-
Amplifying Value with Scalable Offers
Designing a flexible Play Points offer redemption infrastructure that supports local rewards and scales seamlessly for global impact
Spend uplift
+12 %
Metric
-
Amplifying Value with Scalable Offers
Designing a flexible Play Points offer redemption infrastructure that supports local rewards and scales seamlessly for global impact
Spend uplift
+12 %
Metric
-
Designing a Pre-Registration Journey That Converts and Connects
Unifying a fragmented experience spread across multiple teams. Delivering UX solutions that significantly boosted install rates while shaping a longer-term vision to drive user excitement, community, and engagement.
Increased installs
x %
Teams aligned
5
Designing a Pre-Registration Journey That Converts and Connects
Unify a fragmented experience spread across multiple teams. I delivered key UX fixes that significantly boosted install rates, while also shaping a longer-term vision to transform pre-registration from a passive utility into an opportunity for user excitement, community, and engagement.
Increased installs
x %
Teams aligned
5
Designing a Pre-Registration Journey That Converts and Connects
Unifying a fragmented experience spread across multiple teams. Delivering UX solutions that significantly boosted install rates while shaping a longer-term vision to drive user excitement, community, and engagement.
Increased installs
x %
Teams aligned
5
AI-Powered Medical Billing
Designed an intuitive tool to help healthcare providers with claims in real time, flagging likely denials and common claim mistakes - enabling healthcare teams to proactively correct claims, reduce rework, and improve revenue outcomes
Pilot partners
10+
AI-Powered Medical Billing
Designed an intuitive tool to help healthcare providers with claims in real time, flagging likely denials and common claim mistakes - enabling healthcare teams to proactively correct claims, reduce rework, and improve revenue outcomes
Pilot partners
10+
AI-Powered Medical Billing
Designed an intuitive tool to help healthcare providers with claims in real time, flagging likely denials and common claim mistakes - enabling healthcare teams to proactively correct claims, reduce rework, and improve revenue outcomes
Pilot partners
10+
Simplifying Inventory Management
Streamlined inventory and recipe management tool for floral businesses, helping florists track stock levels and log arrangements with ease - enabling better planning, reduced waste, and more consistent customer experiences
Research insights
20+
Simplifying Inventory Management
Streamlined inventory and recipe management tool for floral businesses, helping florists track stock levels and log arrangements with ease - enabling better planning, reduced waste, and more consistent customer experiences
Research insights
20+
Simplifying Inventory Management
Streamlined inventory and recipe management tool for floral businesses, helping florists track stock levels and log arrangements with ease - enabling better planning, reduced waste, and more consistent customer experiences
Research insights
20+
Product designer and expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
10 years
10 years
10 years
10 years
10 years
of design experience.
My expertise in
User Research
User Research
User Research
User Research
User Research
and
Data-driven Design
Data-driven Design
Data-driven Design
Data-driven Design
Data-driven Design
enables me
to design intuitive and effective
solutions that meet
user needs and
achieve business goals.
Currently shaping
user experiences as a
UX Designer
UX Designer
UX Designer
UX Designer
UX Designer
at Google.
Product designer and expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
10 years
10 years
10 years
10 years
10 years
of design experience.
My expertise in
User Research
User Research
User Research
User Research
User Research
and
Data-driven Design
Data-driven Design
Data-driven Design
Data-driven Design
Data-driven Design
enables me
to design intuitive and effective
solutions that meet
user needs and
achieve business goals.
Currently shaping
user experiences as a
UX Designer
UX Designer
UX Designer
UX Designer
UX Designer
at Google.
Product designer and expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
10 years
10 years
10 years
10 years
10 years
of design experience.
My expertise in
User Research
User Research
User Research
User Research
User Research
and
Data-driven Design
Data-driven Design
Data-driven Design
Data-driven Design
Data-driven Design
enables me
to design intuitive and effective
solutions that meet
user needs and
achieve business goals.
Currently shaping
user experiences as a
UX Designer
UX Designer
UX Designer
UX Designer
UX Designer
at Google.
"Lily's ability to create clear, concise mockups and specifications has helped the project to stay on track"
- Eng partner
"Lily has been proactive in driving changes in a complicated space. She has helped identify areas of ambiguity and has strong intuition."
- Product Manager
"Being able to partner with Lily on research has been incredible!"
- Research lead
"Lily's ability to create clear, concise mockups and specifications has helped the project to stay on track"
- Eng partner
"Lily has been proactive in driving changes in a complicated space. She has helped identify areas of ambiguity and has strong intuition."
- Product Manager
"Being able to partner with Lily on research has been incredible!"
- Research lead
"Lily's ability to create clear, concise mockups and specifications has helped the project to stay on track"
- Eng partner
"Lily has been proactive in driving changes in a complicated space. She has helped identify areas of ambiguity and has strong intuition."
- Product Manager
"Being able to partner with Lily on research has been incredible!"
- Research lead